Omnisend: Smarter Marketing With an Automated Hand
When it comes to online shopping, it’s no secret that the ball is in the customer’s court (or cart). Consumers are smarter, expect more personalized experiences, and don’t tolerate any …
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Act! CRM: Growth and Revenue Onto the Same Track
The Conundrum Getting new customers costs money. Keeping your current customers satisfied also costs money, but probably not as much as the acquisition of new ones. But, what’s perhaps trickier …
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Keap, Formerly Infusionsoft: No Business Too Small for an Upgrade
Weird works “Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.” So begins a landing-page letter by CEO and Co-Founder Clate Mask regarding their January 29, 2019 …
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Insightly Does CRM With CX Front-and-Center
Since 2000, more than half of all Fortune 500 companies have gone under or been absorbed by other businesses. In the opinion of Insightly’s founder and CEO Anthony Smith, this …
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Marketo: Marketing Automation for Customer Relationship Engagement
Since hitting the scene back in 2006, marketing automation software Marketo, now an Adobe company, has managed to define a “breakthrough category” in B2B SaaS: Customer relationship engagement. The company …
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The Art of the Drip: Drip eCRM for Marketing Automation
Spammy email marketing had a good run, but it’s over. Marketing automation has seen to that. Amazon and other Ecommerce giants have used the power of marketing automation to nurture …
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Unbounce: Convert Visitors One Landing Page at a Time
When today’s consumers visit websites, they typically make up their mind within the first few seconds. If you don’t get the attention and interest of your visitors right away, you …
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Salesmate: Reach Targets and Stay Organized
It’s no secret that building and supporting efficient sales teams can be one of the most significant challenges any business has to overcome. Without a clearly defined sales process, even …
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Autopilot: The Future of Marketing Automation Is Visual
While it may warrant an eye roll or two given the context, the Golden Rule — treat others as you would like them to treat you — is a moral compass that …
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